Instagram setup and content

An Instagram
that brings in enquiries

A tidy, consistent Instagram builds trust before a customer ever speaks to you. I set up your profile and create the posts, Reels and Stories that keep it looking sharp.

Rated 5.0 on Google

Sound familiar

Your Instagram looks a bit all over the place

Different styles, different fonts and long gaps make a business look less sure of itself. Customers notice, even if they do not say so.

You might be nodding at these

  • Your grid looks messy
  • You post in bursts, then go quiet
  • People like posts but nobody enquires
  • Your Stories are rarely used
  • Your highlights are out of date

What is included

Everything your Instagram needs

A clear look, a steady rhythm and content that gives people a reason to get in touch.

  • Grid planning

    A plan so your feed looks tidy and on brand.

  • Reels

    Short videos made to reach new people.

  • Stories and highlights

    Daily life and key information, easy to find.

  • Captions

    Written in your voice, with a clear next step.

  • Branded templates

    Simple designs you can reuse for offers, tips and news.

  • Posting schedule and engagement

    A steady rhythm, and a friendly approach to replying and joining in.

What you receive

A profile you are proud to share

A clear path from first chat to a feed that looks the part.

  1. 01

    Review

    I look at what you have and what your customers see.

  2. 02

    Set up

    Profile, highlights and templates are put in place.

  3. 03

    Create

    Posts, Reels and Stories are made and sent for approval.

  4. 04

    Keep going

    We keep a steady rhythm and check what is working.

What clients say

Real feedback from real businesses

Rated 5.0 on Google

LairdPage runs all the social media for our clinic, and we couldn't be happier. He takes care of everything, so we don't have to stress about posting or keeping up with trends. His design work is absolutely beautiful and makes our brand look so polished and professional. Patients often mention how great our socials look, and we've seen a big boost in engagement since working with him. Highly recommend Andy if you want your business to stand out!

IV Health CareWellness clinic, Bournemouth

Before Andy stepped in, our socials were poor. Now? We've got consistent posts, fresh ideas, and people actually engaging with our brand. He doesn't just post random stuff either. Every post feels on-brand and thought-out. LairdPage makes social media stress free, and honestly, it finally feels like we're growing online instead of just being there. Worth every penny.

Food MenuGoogle review

LairdPage is a total game changer! I was struggling to get any real traction on social media, but Andy came in with a clear plan, fresh content ideas, and a strategy that actually works. My engagement is way up, and I'm finally seeing new customers come in thanks to our socials. He's super easy to work with, always on top of trends…

Thanita PoonsiriGoogle review

Read all client reviews on Google (opens in a new tab)

Clear packages

Know what you will pay before you ask

Three simple starting points, plus one-off projects. You will always see what is included, what is not and how it all works before you commit.

  • Starter

    from£250/month

    Your profiles set up properly, plus a small monthly content package to keep them active.

  • Growth

    from£750/month

    Regular posts, Reels and short videos, captions, scheduling and a monthly report.

  • Video

    from£1,500/month

    More short-form video and YouTube support every month, for businesses that want video at the centre. Content days are priced separately.

Every package is agreed in writing before work starts. Advertising spend and video production can be separate costs, and I will always say so up front.

See all packages

Quick answers

Questions about instagram setup and content

Not on the list?

Tell me what you're after and I'll come back with a straight answer.

Book a free call
How often should I post?

Steady beats busy. A few good posts a week, kept up, will beat a rush of posts followed by silence. We will pick a rhythm you can sustain.

Can you match my brand colours, fonts and tone?

Yes. Send me what you have, and I will build templates that match. If you do not have any, I can help you choose.

Do I need to make Reels?

Reels are the best way to reach people who do not follow you yet, so I would include some. They do not need to be polished. A short clip of your work, with captions, is often enough, and you never have to be on camera.

Should I use Instagram or Facebook?

It depends who your customers are. Instagram suits businesses with plenty to show, such as food, shops, treatments and finished jobs. Facebook often suits local services and customers who ask questions. Many businesses use both.

Will you reply to comments and messages?

Yes. A comment that sits unanswered looks worse than no comment at all, so I reply in your voice and pass anything that needs a decision straight to you.

Can you help generate enquiries, not just likes?

That is the aim. Every post has a purpose, and your profile makes it easy to get in touch.

Do you work with small businesses in Bournemouth & Poole, Dorset?

Yes. LairdPage is registered in Poole, and I work with businesses across Bournemouth & Poole, Dorset and the wider UK. Most of the work is done by phone, email and video call. Planning, approvals and reports all happen online.

Give your Instagram a fresh start

Andy Laird in a suit, adjusting his cufflink

Book a free call and I will tell you what I would fix first.

No pressure and no sales pitch.