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Short, practical posts that answer the questions small businesses ask me most, with no jargon and no sales pitch.

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Video, latest post

Reels vs Shorts vs Long Videos? How to Choose

Not sure whether to make Reels, YouTube Shorts or longer videos? I explain which one suits your goal, how long each should be and how to use all three.

11 November 2026Read the post

On the way

What the next posts will cover

These are more of the questions I hear most from small business owners. Each one will get its own post, in plain English.

  • How often should you post on Instagram?

    How much is enough for a small business, and why a steady rhythm beats a rush of posts followed by silence.

  • What should you film for your first Reel?

    Easy ideas you can film in minutes on your phone, with no acting and no big equipment.

  • Social media management or doing it yourself?

    What is realistic when you are busy running a business, and when it is worth getting some help.

  • How to prepare for a content day

    What to tidy, what to think about and what to have ready before the filming and photos start.

  • What a good monthly report should tell you

    The few things worth looking at, and how to tell whether your social media is really working.

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