Your questions
answered honestly
Cost, time, results and safety. Here are the questions small businesses ask me most, with straight answers. Cannot see yours? Ask me on a free call.
Rated 5.0 on GoogleCost and value
Cost and value
How much does social media management cost?
Management starts from £250 a month. The price depends on how many platforms you want and how much video you need. You always get a clear figure before you commit. My guide to social media management cost in Dorset explains typical prices.
What is included in each package?
Every package lists what is included and what is not, so there are no surprises. You can see the full breakdown on the pricing page.
Do I need to commit to a long contract?
No. Monthly packages run month to month, with 30 days notice to stop. [Confirm minimum term]
Is advertising spend included?
No. Money you pay to Instagram, Facebook or YouTube for adverts is separate from my fee. If adverts could help you, I will say so and explain the costs first.
What happens if I need more posts or videos than my package includes?
Just ask. I will quote a clear price for the extras, and nothing is added without your agreement.
Will I get a return on this investment?
I cannot promise a set number of followers or sales, and anyone who does is guessing. What I can promise is steady, professional content that makes it easier for customers to find you and get in touch.
Can I start small and upgrade later?
Yes. Many people start with a profile setup or the Starter package, then add more when they are ready.
Time and involvement
Time and involvement
How much of my time will this take?
Very little. A short call to start, then a few minutes each month to approve the plan and read your report.
Do I need to appear in videos?
No. Lots of good videos show your work, products or premises. If you would like to be on camera, I can coach you.
What do you need from me each month?
News about your business, such as offers, new products or busy periods, plus any photos or clips you have. Then a quick yes or change request on the plan.
Can you create content from photos and information I already have?
Yes. I can turn the photos, clips and notes you already have into posts and short videos.
How quickly can we get started?
After your discovery call and a simple agreement, setup can usually begin soon. [Confirm typical start time]
Who approves posts before they go live?
You do. Nothing is published until you have seen it and said yes.
What if I want to change the plan?
Plans can be changed month to month. Just tell me what you would like to do differently.
Quality and fit
Quality and fit
Do you understand my industry?
I work with small businesses of many kinds, from clinics and cafes to trades and startups. I start every job by learning how your business works and who your customers are.
Have you worked with businesses like mine, and can I see examples?
Yes. Ask on your free call and I will show you examples that are close to your own business. You can also read what clients say on the home page.
Will the content sound like my business, not a generic agency?
That is the aim. I learn how you talk, what you offer and who you want to reach, then write in your voice, in plain English.
Can you match my existing brand colours, fonts and tone of voice?
Yes. Send me what you have and I will follow it. If you do not have a brand yet, I can help you pick colours and styles.
What if I do not like a draft?
Tell me and I will change it. Nothing goes live until you are happy.
How many revisions are included?
Each package says how many rounds of changes are included. [Confirm number of revisions]
Platforms and strategy
Platforms and strategy
Which platforms should my business use?
It depends where your customers spend time. I will recommend one or two that fit your business, rather than spreading you thin across all of them.
Should I be on Instagram, Facebook, LinkedIn or YouTube?
Instagram and Facebook suit most local businesses. YouTube is brilliant if customers search for help before buying. LinkedIn suits businesses that sell to other businesses. We will pick together.
How often should I post?
A steady rhythm you can keep up beats bursts and silence. For many businesses that is a few posts each week.
Can you manage my existing accounts, or set up new ones?
Both. I can take over and tidy your existing accounts, or create new ones for you. You always own the accounts.
Will you post to my personal profiles?
No. I work on your business pages only.
Can you help me grow followers?
Yes, by posting useful content regularly. I focus on the right followers, who may become customers, rather than big numbers for show.
Can you run paid ads as well as organic content?
[Confirm whether paid ads are offered]
Results and accountability
Results and accountability
How will we measure success?
We agree what matters to you at the start, such as enquiries, reach or engagement, and check it in a monthly report.
What results can I realistically expect?
More consistent, more professional pages, and over time more people finding you. I do not promise a set number of followers or sales.
How long before I see progress?
Most people notice a tidier, more active presence within the first month. Enquiries usually take a few months of steady posting.
Will I receive reports?
Yes. A short monthly report in plain English, covering what worked, what did not and what we will do next.
What happens if a post underperforms?
It happens to everyone. We look at why, learn from it and adjust the plan.
Can you help generate enquiries, not just likes?
That is the whole point. Every post has a job, and your profiles make it easy for people to get in touch.
Ownership, privacy and safety
Ownership, privacy and safety
Who owns the photos, videos, captions and graphics you create?
You can use everything made for you in your business. The exact terms are written down before work starts. [Confirm ownership terms]
Can I use the content elsewhere, such as on my website or in adverts?
Yes. Content made for you is yours to use on your website, in adverts and anywhere else for your business.
Will you have access to my passwords?
No. I ask you to add me as a manager or partner on each platform, so you never need to share a password.
How do you keep my account information secure?
I use each platform’s own access settings, keep information to what I need and never share it.
Can I remove your access if we stop working together?
Yes, at any time. You stay in control of your accounts, and removing my access takes a minute.
What happens if my account is restricted or hacked?
I will tell you straight away and help you work through the platform recovery steps. Because you own the account, you can always take the lead.
Practical concerns
Practical concerns
Not on the list?
Tell me what you're after and I'll come back with a straight answer.
Book a free callDo you respond to comments and messages on my behalf?
Yes, for friendly, everyday replies. Anything tricky or personal, I pass to you.
What happens to negative comments or customer complaints?
I flag them to you quickly and suggest a calm reply. You decide how to respond.
Do you work with businesses near me, and do you offer remote support?
Yes. LairdPage is registered in Poole, and I work with businesses across Bournemouth & Poole, Dorset and the wider UK. Most of the work is done remotely, by phone, email and video call.
Can you film at my premises, and work around my opening hours?
We agree a time that suits your opening hours. [Confirm where filming on location is possible]
What equipment do you use?
[Add camera and editing equipment]
Do I need professional photos before we start?
No. We can begin with what you have, and add fresh photos on a content day.
What is your turnaround time?
[Confirm usual turnaround for drafts and videos]
How do we communicate, by email, WhatsApp, calls or meetings?
Whichever you prefer. Most people use email or WhatsApp for day-to-day, with a call when something needs talking through. I almost always reply within 24 hours.
Still have a question
Ask me on a free call, or send a message. I almost always reply within 24 hours.
No pressure and no sales pitch.